Marta Amare: Perfume From Mars

For the industry practice module of my course I was briefed by Pearlfisher to create a brand identity for a product containing produce from mars. I veered towards creating a fragrance as I felt it would be an interesting silhouette to communicate an extra-terrestrial brand experience for viewers. I created the brand identity for Marta Amare - A high end European fashion and fragrance company that’s always pushing the cultural and technological boundaries of high end consumerism, In this case expanding beyond planet earth. The main ingredient of the fragrance - ‘Martian Flora’, is the frangipanis flower which can withstand high temperatures and produces lots of oxygen, making it perfect for colonising the surface of mars. I considered various key touch-points when developing my outcomes which lead to me to creating full package design, a perfume stand intended for high end fragrance market places and a few still and animated promotional concepts.

Graphic Branding & Identity, London College of Communication: Industry Practice, Pearlfisher Brief [Year 3]. January 2023 - May 2023.