A brand book and visual identity for ‘Lendy’ - A company that provides household power tools available to rent and return after use to save customers the cost of outright buying the equipment. The intended target audience was new house buyers who are interested in DIY tasks around the home. The outcome from this is a 10 page brand book, featuring Colour pallet, Typography, Logo, illustrations and more conceptual elements of brand design (Apologies for the slight pixelation of the images - Memory stick unfortunately got corrupted).

Graphic Branding & Identity, London College of Communication [Year 1]. October 2020 - January 2021.