Unicef X Google: ‘EMPOWER-MENT’

For this project I was briefed to conceptualise a charitable campaign that helps victims of forced migration across the world. After researching in more depth the everyday challenges migrants face I concluded the most valuable donation to them would be charge for their phones, so they can stay in contact with loved ones and call for help if necessary. I chose to pursue a collaboration with Unicef and Google and designed a portable charger (manufactured & engineered by google) that would be distributed across migration camps and given to families (By Unicef). When designing the device I included features to make it easy to use and sustainable across different climates.

The campaign took shape through billboards in public spaces, attempting to educate the public on how they can they can do their bit, whilst also providing transparency and more details of where exactly the donations are going. In the advertising I opted against unicef’s usual lighter tone of voice using all caps - to refer to the urgency of the mission. From here, I developed a Unicef webpage offering more of the finer details of the campaign. Finally, to a deeper sense of connection and engagement to users a further webpage is available to tell donators where their donation went, how much eco friendly electricity it produced and how far it has travelled.

Graphic Branding & Identity, London College of Communication [Year 2] January 2022 - May 2022