Garden Craft: CBD Beer

A new brand identity, product packaging and advertisement for ‘Garden Craft Distellery’ - A CBD Beer brand, targeting drinkers with a sense of familiarity to regular beer products whilst providing a healthier and more environmentally considerate alternative. After researching similar products in the CBD space I found the way to stand out was to reflect the obvious green colour pallet and cannabis leaves and pursue an aesthetic that communicates brand heratige. This brand is a slightly more high end - due to the higher cost of brewing CBD beer and this was considered throughout the process of visual development. Furthermore, Pub culture was identified as a key touch-point for success of the brand, so I developed a 3D design for a beer tap that features a small moss garden on the front to reiterate the organic content and hopefully evoke curiosity from pub Goers the first non-alcoholic drink on tap in UK pubs.

Graphic Branding & Identity, London College of Communication [Year 3] January 2023 - May 2023.