‘Acid Eyes’ Clothing (LTD)

Acid eyes clothing was a small start-up brand I created in the midst of the covid pandemic, in which I developed various clothing items with graphic screen printing and embroidered details to sell on the internet. This was the first brand identity I ever developed and reflected my affinity to urban and psychedelic design and culture which I was really into at the time. I developed key skills from this self directed project, most notably being: How to utilise social media and internet advertisements, importing and exporting goods from Europe to the UK and a few to the US, directing photoshoots and creating a brand essence that Gen-Z related to. In the process I managed to sell over 100 units of product and reached 1000 instagram followers in the 3 months lifespan of the company. It was a really fun experience that taught me a lot about the industry and made me realise my potential of being a creative director in the future.

Self Directed Project September 2020 - December 2020